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At MGH Digital, we bring our expertise in website design, SEO services, and Google and Bing Ads. Our sophisticated SEO strategies and ads service help you rank higher and reach broad audiences. Our passion lies in driving measurable results—helping you grow high-quality leads while enhancing your most valuable digital asset: your website. With strategies tailored to your unique goals, we turn your online presence into a powerful engine for growth. Collaborating with us will be a important investment in your future success.
The impact of using SEO services compounds over time, starting with the end in mind we build a collaborative road map to focus on what's needed 'today, tomorrow and next week' to continually grow our clients digital resume and most importantly be found by high quality clients!
A broad topic and includes a bunch of super geeky stuff, pending on your business we implement a series of strategies, including but certainly not limited to! Local, on and off page SEO, technical SEO and website traffic trends, key words (short and long tail KWs) galore!, building on your Google my business and the list goes on..
Companies that focus on and commit to implementing SEO strategies see higher website and quality lead traffic, higher rankings on search engines. This drives more opportunities to choose from, better conversion and higher revenue. Organically building trust and credibility as a result of being ‘seen’ in the right places at the right time!
WHAT YOU NEED TO KNOW
At the helm of MGH Digital is Michael Horne, a dynamic leader with a proven track record in digital marketing, brand management, and business development. With a diverse professional background and a forward-thinking approach, Michael brings a high level of business acumen to every project. His ongoing pursuit of continuous learning and innovation—ensuring that MGH Digital remains at the cutting edge of industry trends and strategies.
An overview of the workshops you offer and how they will benefit the visitor.
Our expertise in website design, SEO services, and Google and Bing Ads is here to build your business. We are Brisbane based with our office is in Everton Hills, we service all areas of Brisbane and in fact can service clients Australia Wide. Our sophisticated SEO strategies and ads service help you rank higher and reach broad audiences. Our passion lies in driving measurable results in more business and collaborating with us will be a important investment in your future success.
SEO (Search Engine Optimization) is the process of improving your website’s visibility in search engine results. It helps attract more organic (unpaid) traffic, boosts brand credibility, and leads to higher conversions by reaching the right audience at the right time. For local businesses, SEO ensures you appear when customers search for services in your area.
SEO is a long-term strategy. Results typically begin to appear within 3-6 months of implementing a solid strategy, depending on factors like your industry, competition, and the current state of your website. However, the results grow over time, making it a sustainable way to drive consistent traffic and leads.
Google Ads is a paid advertising platform that allows you to display your business ads on Google’s search results and partner websites. It works on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. Google Ads provides instant visibility, targeting specific keywords, locations, and audiences to generate leads quickly.
SEO focuses on improving your organic rankings in search engines over time, while Google Ads provides immediate visibility through paid placements at the top of search results. A strong digital marketing strategy often combines both: SEO for long-term growth and Google Ads for immediate results.
The cost depends on your budget, industry, and competition. On average, businesses spend between $1,000 to $10,000 per month on Google Ads. You control the budget and can adjust it based on performance, but industries like law or finance may have higher costs due to competitive keywords.
Both strategies can be measured using tools like Google Analytics, Google Ads reports, and SEO dashboards. Key metrics include website traffic, leads, conversions, cost per lead (CPL), and return on ad spend (ROAS). Regular reporting ensures transparency and allows you to see how your investment drives business growth.
Yes, having a well-optimized website is crucial. For SEO, it ensures search engines can crawl and rank your site effectively. For Google Ads, a fast, user-friendly website with clear call-to-actions (CTAs) maximizes the likelihood of conversions and lowers your ad costs (higher Quality Score = lower cost-per-click).
We conduct comprehensive keyword research using industry tools to identify keywords with high search volume, relevance to your business, and manageable competition. For Google Ads, we also include long-tail keywords to attract highly targeted customers ready to convert.
Stopping either strategy can lead to a decline in performance over time. For SEO, rankings may drop if competitors continue optimizing while you pause. For Google Ads, once you stop spending, your visibility disappears instantly. Consistent efforts are needed for sustained success.
At MGH Digital, we specialize in helping small and passionate businesses grow online. We offer tailored strategies, transparent reporting, and measurable results. Our team focuses on ROI-driven campaigns, ensuring your investment translates into more leads, sales, and long-term success.
